Starbird founder Aaron Noveshen advised FOX Enterprise the chain is redefining quick meals with higher-quality elements.
A California-based hen chain says salads have overtaken fried menu staples as its top-selling class as the corporate prepares for a multistate enlargement.
Starbird, a “premium quick meals” chain with about 20 brick-and-mortar places throughout California and Colorado, has seen its entrée-sized salads develop into its top-selling class, founder Aaron Noveshen advised FOX Enterprise.
“We do serve wings and tenders and sandwiches and all of the extra conventional [quick service restaurant] or quick informal type of hen merchandise,” Noveshen mentioned. “However it’s actually the premium elements [and] the healthful indulgence which you can have at Starbird that actually differentiates us.”
Starbird’s salad lineup consists of the Elote Chop Salad, Avo Cabo Crunch, Tokyo Sesame Crunch, Thai Rooster and Rooster Chop, in line with the chain’s web site.
JON TAFFER SAYS AI ‘DOESN’T GET SICK’ AS RESTAURANTS STRUGGLE TO FIND WORKERS
Aaron Noveshen, a fine-dining chef, based Starbird in 2016. (Starbird)
Based in 2016 by Noveshen, a fine-dining chef, Starbird was constructed on the concept American quick meals could possibly be elevated with higher-quality elements and a extra trendy visitor expertise.
The chain makes use of contemporary hen that’s hand-breaded and cooked in rice bran oil in small batches — a course of Noveshen says ends in a lighter, brisker product.
“The product’s extremely contemporary, extremely gentle and scrumptious,” he mentioned.
Past its meals, Starbird has leaned closely into expertise.
BELOVED IOWA PIZZA FRANCHISE SERVES UP ‘MORE THAN PIZZA’ FOR ITS CUSTOMERS
Starbird salads and hen sandwiches are pictured alongside the outside of one of many chain’s brick-and-mortar places. (Starbird)
Nearly all of orders are positioned digitally, whether or not by means of the corporate’s cell app, on-line ordering platform or in-store kiosks, in line with Noveshen.
Along with its conventional “streetside” eating places, the corporate operates in a number of nontraditional venues.
Starbird has places inside Levi’s Stadium, in addition to at San Francisco Worldwide Airport and California Memorial Stadium, the place the College of California, Berkeley soccer staff performs.
With the Tremendous Bowl hosted at Levi’s Stadium this yr, the Bay Space noticed an inflow of tourists and occasions main as much as the sport.
“As a result of Starbird is a identified entity, folks may fly in to have Starbird proper on the airport, they may come to the stadium and have Starbird,” Noveshen mentioned. “… It was considered one of our greatest weeks in firm historical past.”
RED LOBSTER CONSIDERING MORE RESTAURANT CLOSURES, CEO SAYS
Noveshen plans to develop Starbird into 5 new states over the following yr. (Starbird)
As Starbird celebrates its 10-year anniversary this yr, the chain plans to develop into 5 new states over the following yr, together with Washington state, in line with Noveshen.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
“That’s how we take into consideration issues at Starbird,” Noveshen mentioned. “Create somewhat positivity, put a smile on folks’s faces and share some deliciousness.”
