TL;DR:
- Pump.enjoyable launched GO, a rewards platform the place any consumer will pay strangers to finish duties utilizing cryptocurrencies.
- Inside hours of the launch, a consumer posted a ten,000 SOL bounty (round $690,000) tied to a activity with references to suicide.
- The platform has gathered $1.16 billion in complete historic income and generates round $455 million yearly, in response to DefiLlama knowledge.
Pump.enjoyable launched on June 4 a brand new platform known as GO, described as a rewards market the place anybody will pay strangers to full duties in change for cryptocurrencies. The tagline chosen for the product, “Pay ANYONE to do ANYTHING,” encapsulates its conception and its drawback alike: inside hours of launch, a consumer posted a ten,000 SOL bounty —roughly $690,000— with express references to suicide.
The controversial put up was shared by the X account @thememeshunterx, which included a screenshot of the bounty and requested followers “Ought to I attempt it??” The put up gathered greater than 1,800 likes. Pump.enjoyable issued no public response and disclosed no moderation insurance policies for GO.
Wow this new @Pumpfun replace is insane
This man simply opened a $690K bounty
Ought to I attempt it?? 🤯 https://t.co/pL8wKlUx7h pic.twitter.com/f7Oc1vctqN
— TMH メタ (@thememeshunterx) June 4, 2026
Pump.enjoyable: A Observe File of Questionable Choices
The incident is neither unique nor unprecedented. In November 2024, the platform indefinitely suspended its livestreaming function after customers started broadcasting threats of violence, animal abuse, and self-harm to inflate the value of their memecoins. On-chain researcher ZachXBT famous on the time that the creators concerned “barely took steps to hide their id.” Alon, the founding father of Pump.enjoyable, publicly acknowledged that content material moderation “had not been good” and introduced they might double the moderation crew and introduce automated detection.
Livestreaming was reactivated roughly 5 months later, with the promise that prior incidents wouldn’t recur. Nevertheless, by September 2025, new experiences documented broadcasts that includes hate speech, exploitation of individuals with disabilities, and different unlawful conduct aimed toward driving token purchases. One such episode concerned a faux non-public jet crash staged in a Los Angeles studio throughout a interval when the PUMP token had fallen almost 30% over two weeks.
No Severe Modifications in Sight
GO’s rewards system replicates the logic of livestreaming: turning consideration into token purchases, however provides a direct monetary incentive for individuals. Slightly than performing high-impact actions for oblique positive aspects, customers can now put up money bounties tied to particular duties, with no content material restrictions or seen moderation mechanisms specified within the official announcement.
The platform’s income, in the meantime, stays remarkably stable. DefiLlama knowledge estimates $1.16 billion in complete gathered income, with an annualized fee of roughly $455 million —figures that seem unaffected by the successive content material scandals.
