A complete of 9,628 new automobiles had been delivered in the course of the 2025 calendar yr throughout the Center East, Africa, Levant and India area, representing one per cent development in comparison with the earlier yr.
The long-lasting Porsche 911 sportscar line recorded a report gross sales consequence, accounting for 23 per cent of complete regional gross sales in 2025, in comparison with a 15 per cent share in 2020.
Dr Manfred Bräunl, CEO, Porsche Center East and Africa, mentioned: “We now have been on a constant development path over the previous 5 years. Throughout our various area, we’re in a powerful place for the years forward.
“The addition of 4 new Porsche Centres to our area, together with three renovation initiatives and three Porsche Now areas, underscores the funding and dedication of our importer companions.
“Final yr we once more introduced initiatives to life that had been recognised globally, together with the fifth version of our Icons of Porsche pageant in Dubai. This occasion is now extra worldwide than ever earlier than, and has grown to turn into one of many largest Porsche occasions on the earth.”
Porsche Center East and Africa gross sales
Past gross sales efficiency, 2025 was marked by a collection of main model and buyer engagement initiatives throughout the area.
The Icons of Porsche pageant in Dubai returned for its fifth version and largest but, attracting greater than 30,000 followers over two days. New fashions together with the Cayenne Electrical, Macan GTS and the 911 GT3 with Manthey package had been displayed publicly for the primary time.
Porsche additionally launched its Velocity of Mild marketing campaign that includes world music producer and DJ David Guetta.
Developed in collaboration with Dubai Tourism and Economic system, the manufacturing highlighted the Macan Electrical and Taycan sports activities vehicles and was filmed on the Mohammed bin Rashid Al Maktoum Photo voltaic Park.
In India, Porsche partnered with world NGO Liter of Mild to help the donation of photo voltaic lamps to rural communities throughout Diwali celebrations.
The initiative set a brand new Guinness World File for the most important show of solar-powered lamps, with 1,963 items put in within the shadow of the Gateway of India.
Individualisation continued to achieve traction throughout the area, with elevated uptake of Unique Manufaktur choices and one-off Sonderwunsch automobiles.
Iconic 911 drives gross sales
Buyer engagement was additional strengthened via the Porsche World Highway Present, which befell throughout 5 markets in 2025:
- Dubai
- India
- Abu Dhabi
- Saudi Arabia
- Oman
The programme allowed clients to expertise the efficiency of Porsche’s full mannequin vary.
The yr additionally marked the launch of a Journey Expertise within the Center East, a five-day programme combining model immersion at Icons of Porsche in Dubai with on-track driving at Dubai Autodrome, desert driving experiences, a mountain path to Jebel Jais and coastal drives overlooking the Gulf of Oman.
In Saudi Arabia, Porsche launched the Macan Gems Assortment, comprising three bespoke Macan present vehicles impressed by Amethyst, Emerald and Sapphire gem stones.
Every car was specified utilizing Unique Manufaktur, with the initiative geared toward participating feminine clients out there via design-led storytelling.
