TL;DR:
- Ondo Finance introduced on John Hoffman, former ETF govt at Invesco and ex-managing director at Grayscale, to guide its tokenized portfolio merchandise.
- Hoffman will construct onchain funding portfolios developed alongside asset managers and based mostly on the corporate’s present merchandise.
- The tokenized asset market surpassed $30 billion and will attain $18.9 trillion by 2033, in line with BCG and Ripple.
Ondo Finance introduced on John Hoffman as managing director and head of product portfolios, with the purpose of increasing the corporate’s providing past particular person tokenized belongings by offering managed funding portfolios constructed on blockchain infrastructure.
Hoffman joins after main distribution and partnerships at Grayscale Investments and, previous to that, spending practically 20 years at Invesco, an asset supervisor overseeing roughly $2.5 trillion in belongings, the place he headed the ETF enterprise and listed methods throughout the Americas.
Ondo has appointed John Hoffman as Managing Director, Head of Product Portfolios, to develop Ondo’s onchain asset portfolios enterprise.
Hoffman has been on the forefront of the ETF and digital asset industries, serving to form a number of the market’s most important product launches… pic.twitter.com/OPg69ki9rg
— Ondo Finance (@OndoFinance) June 11, 2026
In his new position, he’ll concentrate on constructing and distributing tokenized portfolios, together with funding baskets developed with asset managers and methods constructed on Ondo’s present merchandise.
Past Particular person Property
This transfer clearly indicators the corporate’s intention to transcend the tokenization of particular person belongings and advance towards managed onchain funding merchandise. “Our subsequent step is to construct the world’s most trusted platform for intelligently managed onchain funding portfolios,” Hoffman advised CoinDesk. He additionally drew a parallel with the ETF business: “It took 30 years to go from area of interest product to default car. Onchain finance goes to compress that timeline dramatically.”
The tokenized asset market practically tripled in measurement over one yr, in line with knowledge from RWA.xyz. Citi initiatives it might attain $5.5 trillion by 2030, whereas a joint report from Boston Consulting Group and Ripple estimated progress to $18.9 trillion by 2033. BlackRock, Franklin Templeton, Constancy and JPMorgan have already launched or examined their very own tokenized merchandise.
Ondo Reaches $1 Billion in International Markets
Ondo has cemented its place as one of many strongest crypto-native corporations within the sector with its OUSG and USDY merchandise, which supply publicity to U.S. authorities debt and different yield-bearing belongings on the blockchain. Extra lately, the corporate surpassed $1 billion in whole worth locked via Ondo International Markets, a platform that gives entry to greater than 250 tokenized shares and numerous ETFs.
