The OJG partnership follows the completion of Genuine’s beforehand introduced acquisition of Lee, which is presently anticipated to shut within the latter a part of 2026.
Beneath the settlement, OJG will turn out to be the working associate for Lee throughout the North American market.
The corporate will assume duty for Lee’s operations within the US and Canada, working carefully with Genuine to serve each customers and retail companions in these areas.
The association goals to leverage OJG’s expertise in denim manufacturing, sourcing, product improvement and wholesale distribution to assist the expansion of the Lee model.
Lee will stay headquartered in Greensboro, North Carolina.
OJG additionally plans to take care of actions on the Mocksville, North Carolina facility and to proceed to depend on the experience of the present workforce to assist the model’s enterprise.
“Having beforehand led Lee, I do know firsthand the power of this model, the fervour of its crew and the loyalty of its customers,” stated Chris Waldeck, CEO at OJG. “Our precedence is to construct on the model’s wealthy heritage, assist the gifted crew in Greensboro and Mocksville, and create a basis for long-term development.”
In keeping with the businesses, this transfer aligns with Genuine’s wider technique of collaborating with established operators in key sectors and areas.
Genuine Manufacturers Group added it’s in ongoing discussions with different potential companions to additional Lee’s worldwide development.
“Lee is among the most recognisable names in denim, with an unmatched heritage and great alternative for future development,” added Genuine sports activities and life-style international president Jarrod Weber.
“OJG has been a trusted associate of Genuine for a few years, and we’ve seen firsthand their capacity to execute on the highest stage. They convey deep class experience, sturdy retail relationships and a confirmed observe report of rising iconic manufacturers. Simply as importantly, they share our dedication to preserving Lee’s legacy in Greensboro whereas investing within the model’s future. We’re happy to associate with Chris and the OJG crew as we unlock new alternatives for Lee throughout the US and Canada.”
“OJG to function Lee model in US, Canada below new Genuine deal” was initially created and printed by Simply Type, a GlobalData owned model.
