Indonesia’s monetary regulator has launched certification necessities for influencers who advocate crypto and different digital monetary property, because the nation expands oversight of monetary promotions on social media.
Beneath Monetary Providers Authority Regulation No. 6 of 2026, introduced Wednesday, people recommending digital property should get hold of competency certifications until they’re already topic to a separate licensing requirement.
Influencers might advocate solely digital property listed on approved exchanges, whereas any service supplier they advocate should even be licensed. Advertising campaigns have to be carried out by regulated monetary providers companies, that are chargeable for the promotional content material, and distributed by their official communication channels.
Indonesia joins a rising variety of jurisdictions tightening oversight of monetary influencers, additionally known as finfluencers, with Australia and the UK introducing broader guidelines for funding promotions and the Philippines adopting crypto-specific advertising and marketing restrictions.
Machine translated excerpt of the OJK announcement. Supply: OJK
International regulators tighten oversight of finfluencers
Australia and the UK have been among the many earlier jurisdictions to make clear how present monetary legal guidelines apply to influencers.
In March 2022, the Australian Securities and Investments Fee (ASIC) mentioned influencers might require a monetary providers license when their content material quantities to monetary recommendation or helps prepare transactions. It additionally warned that licensed monetary companies could also be answerable for misconduct by influencers they interact with.
In 2024, the UK Monetary Conduct Authority (FCA) issued steerage saying unauthorized influencers might commit a legal offense when selling regulated monetary merchandise with out approval from an appropriately approved agency.
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On April 24, the FCA led a global “week of motion” marketing campaign concentrating on unlawful finfluencers. In response to the FCA, 17 regulators participated, conducting enforcement exercise, client consciousness campaigns and academic packages for influencers who need to act responsibly.
The FCA mentioned it submitted 120 account-takedown requests masking 1,267 unlawful monetary ads that had reached at the very least 2.3 million UK social media accounts.
In the meantime, the Philippines launched crypto-specific advertising and marketing restrictions in 2025 that cowl endorsements, sponsored materials, social media posts, podcasts, livestreams and sure paid instructional content material.
Beneath the foundations, crypto asset service suppliers are required to reveal their approved third-party entrepreneurs to the Philippine Securities and Alternate Fee.
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