Greatest Purchase names insider Jason Bonfig CEO as Corie Barry plans exit

Greatest Purchase introduced on Wednesday that it’s selling a longtime government to chief government as the buyer electronics retailer navigates shifting demand and intensifying competitors throughout the retail sector.

The corporate mentioned that Jason Bonfig — presently its chief buyer, product and success officer — will turn into CEO on Oct. 31, succeeding Corie Barry, who plans to step down after seven years within the function. Bonfig will turn into simply the sixth CEO in Greatest Purchase’s roughly 60-year historical past.

The management transition comes as Greatest Purchase and its friends face stress from e-commerce rivals, altering client spending patterns and the necessity to increase past conventional {hardware} gross sales into higher-margin companies.

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Bonfig, a 25-year firm veteran, has overseen key areas together with merchandising, e-commerce, advertising and marketing and provide chain – features central to the retailer’s efficiency.

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A employee holds a PlayStation 5 at a Greatest Purchase retailer throughout Black Friday gross sales in Chicago, Illinois, on Nov. 25, 2022. (Jim Vondruska/Reuters)

He has additionally helped drive initiatives geared toward boosting profitability, together with the enlargement of Greatest Purchase Adverts, the corporate’s retail media community, and the launch of a web based market within the U.S., each seen as core to its long-term progress technique.

“As a Board, we’re assured that Jason is the proper chief to speed up the enterprise, with urgency and progressive concepts, and create significant progress for the corporate and its shareholders,” Greatest Purchase board Chair David Kenny mentioned in an announcement. 

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Barry, who turned the corporate’s first feminine CEO in 2019, led Greatest Purchase by pandemic-era demand surges, provide chain challenges and shifting client conduct. Throughout her tenure, the corporate expanded its give attention to companies, subscriptions and omnichannel retail.

Barry will stay in an advisory function for six months following the transition, signaling a structured management handoff.

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Greatest Purchase reported practically $41.7 billion in income in fiscal 2026 and operates greater than 1,000 shops throughout North America.