Ford’s limited-edition Tremendous Obligation Proud to Honor package deal options patriotic styling, with a portion of proceeds supporting Blue Star Households. (Credit score: Ford Motor Firm)
Ford Motor Firm and NASCAR are revving up a brand new tribute to U.S. service members and navy households.
The businesses are becoming a member of forces throughout America’s 250th anniversary 12 months to launch a military-focused marketing campaign anchored by a brand new Veterans Day race and a limited-edition Tremendous Obligation Proud to Honor package deal that may assist Blue Star Households, a nonprofit serving navy and veteran households.
Ford and NASCAR are unveiling the marketing campaign Wednesday throughout a tribute occasion aboard the united statesMidway in San Diego, the place they are going to be joined by actor and Marine Corps veteran Rob Riggle, Blue Star Households, Zac Brown Band and greater than 1,500 members of the native navy neighborhood.
Nick Ford, director of company technique at Ford Motor Firm and the great-great-grandson of Henry Ford, instructed FOX Enterprise the hassle builds on the automaker’s lengthy historical past of supporting those that serve.
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A graphic promotes Ford, Ford Racing, NASCAR and Blue Star Households’ “Proud to Honor” occasion celebrating navy households, that includes a particular efficiency by Zac Brown Band and visitor host Rob Riggle at the united statesMidway Museum in San Diego. (Ford Motor Firm)
“From day one, supporting the navy neighborhood has been an enormous precedence for us,” Nick Ford stated. “… We’ve got at all times tried to indicate up for our nation and for many who serve.”
On the middle of the marketing campaign is the “Proud to Honor Veterans Day Traditional,” scheduled for Nov. 11, 2026.
The primary-of-its-kind race will characteristic Ford Mustang Darkish Horse R race automobiles and Ford Racing drivers in a tribute honoring all six branches of the U.S. navy. The occasion may also embody a live performance headlined by Zac Brown Band, with extra performers anticipated to be introduced.
Nick Ford stated the corporate needed to convey collectively its racing enterprise and its navy assist efforts because the U.S. marks its 250th anniversary.
“It’s going to be a extremely special occasion,” Nick Ford stated.
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A Ford Tremendous Obligation Proud to Honor truck is displayed, that includes patriotic styling and darkish exterior trim.
Tim Clark, govt vice chairman and chief model officer at NASCAR, instructed FOX Enterprise the partnership displays a shared dedication between the racing group and Ford to acknowledge navy households and veterans.
“With the ability to put a marquee occasion on a vacation like that… that is form of core to [what] NASCAR is,” he stated. “… I feel it’s an effective way to convey that neighborhood collectively.”
Ford can also be utilizing the marketing campaign to debut a limited-edition Tremendous Obligation Proud to Honor package deal, obtainable on F-250, F-350 and F-450 fashions.
The vans will characteristic pink, white and blue styling, darkened exterior trim and black wheels, with a portion of proceeds going on to Blue Star Households.
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Ford and NASCAR are unveiling the marketing campaign throughout a tribute occasion aboard the united statesMidway in San Diego. (Ok.C. Alfred / The San Diego Union-Tribune through Getty Photographs)
Later this week, Ford Philanthropy will host a Ford Driving Expertise for Life program for native navy teenagers, centered on serving to younger drivers construct essential security abilities behind the wheel.
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The announcement follows one other Ford marketing campaign tied to the nation’s 250th anniversary.
Earlier this 12 months, the Michigan-based automaker launched its “American Worth. For American Values” marketing campaign, providing worker pricing to all U.S. clients on most new 2025 and 2026 Ford and Lincoln autos by means of July 6.
