MILAN – Progetto 11, the holding firm of e-commerce platform The Stage Group, is buying Tomorrow Group.
Monetary particulars weren’t disclosed however this deal “will make sure the operational continuity” of the worldwide vogue platform centered on wholesale distribution and model growth, Andrea Ciccoli, co-founder of The Stage Group, informed WWD.
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The transaction sees the exit of the earlier shareholders, together with founder and chief government officer Stefano Martinetto and Three Hills Capital Companions.
The London-based Tomorrow Group co-owns manufacturers comparable to Coperni, Charles Jeffrey Loverboy and Martine Rose and has performed a key position within the launch and development of initiatives comparable to Marni menswear, Diesel Purple Tag and the Concern of God x Zegna collaboration, to quote a couple of.
Rose having to cancel the manufacturing of her fall 2026 assortment, as reported, might subsequently be linked to Tomorrow’s monetary hurdles. Rose based her label in 2007 and bought a majority stake to Tomorrow Ltd. in 2021 and sources consider she could also be attempting to purchase it again.
Coperni didn’t present its fall 2026 assortment at Paris Trend Week and founders Arnaud Vaillant and Sebastien Meyer stated the choice was made as a result of deteriorated relationship with Tomorrow.
“Tomorrow has traditionally constructed a novel world distribution platform and robust relationships throughout the trade,” stated Ciccoli. “This can be a second of wholesale disruptions and market challenges and The Stage Group will assist help and stabilize the platform and allow its evolution to deal with model wants. We deliver a digital direct-to-consumer expertise so this is a chance to reinterpret Tomorrow’s wholesale strategy in a extra digital built-in perspective. With our strong monetary base, we can assist speed up Tomorrow’s enterprise and broaden their model portfolio.”
With showrooms in Milan, Paris and New York, Tomorrow has been discovering and growing vogue manufacturers throughout Europe, North America and Asia, and Ciccoli stated the plan is to maintain the showrooms operative.
Cristian Musardo, co-founder of The Stage Group, stated that “the style trade goes via a structural shift, and platforms must adapt. Our instant focus is to make sure continuity for the manufacturers, groups and companions that depend on this platform, whereas we work to construct a extra sustainable and built-in mannequin for the longer term.”
Progetto 11 combines a portfolio of working corporations and strategic investments, together with The Stage Group, the worldwide end-to-end e-commerce operator for greater than 20 manufacturers, from Dolce & Gabbana and Ferrari to Herno and Off-White; the London-based idea retailer LN-CC; design furnishings, décor & tabletop market Frankbros; direct-to-consumer footwear model Scarosso; J.J. Martin’s La DoubleJ model; the European license of Brooks Brothers, and the license for on-line and retail distribution of Off-White and Palm Angels.
