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Home»Stock Market»Bear of the Day: Bathtub & Physique Works (BBWI)
Stock Market

Bear of the Day: Bathtub & Physique Works (BBWI)

EditorBy EditorDecember 8, 2025No Comments3 Mins Read
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Bear of the Day: Bathtub & Physique Works (BBWI)
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Bathtub & Physique Works Firm Overview

Zacks Rank #5 (Robust Promote) firm Bathtub & Physique Works, Inc. (BBWI), was based in 1990 and has grown into a number one world retailer specializing in private care and residential perfume merchandise. The Columbus, Ohio-based firm operates below the ‘Bathtub & Physique Works’ and White Barn model names. BBWI affords a variety of merchandise, together with soaps, lotions, fragrances, candles, and different private care objects. Bathtub & Physique Works sells its merchandise by its web site and brick-and-mortar areas.

Initially a part of L Manufacturers, Inc., the corporate underwent a major transformation in 2021 when it spun off Victoria’s Secret and rebranded itself. The corporate has a global presence, however its main markets are the US and Canada.

Shopper Weak spot and Model Weak spot

In a troubling development for BBWI, North American shoppers are spending much less on non-essential house merchandise. In the meantime, Bathtub & Physique Works’ core demand engine is weakening, signaling erosion in model relevance and client engagement. Through the third quarter, complete web gross sales declined 1% to $1.6 billion, and administration indicated that the efficiency would have been worse had it not been for an prolonged fall sale.


Picture Supply: Zacks Funding Analysis

BBWI: Bigger Opponents are Taking Market Share

BBWI faces intense, direct competitors from trade friends akin to Sephora and Ulta Magnificence (ULTA). To make issues worse, massive field retailers akin to Goal (TGT) and Walmart (WMT) have expanded their perfume and physique care departments, poaching market share from BBWI. Consequently, Zacks Consensus Analyst Estimates recommend unfavorable earnings progress over the following two years.

Zacks Investment Research
Picture Supply: Zacks Funding Analysis

Difficult Begin to Vacation Season

BBWI reported that This autumn gross sales have been down within the excessive single digits, signaling a weak begin to probably the most essential retail season. With gross sales slowing and competitors rising, the corporate will probably be compelled to supply markdowns and take care of increased stock and uncertainty.

Backside Line

Bathtub & Physique Works faces a difficult panorama with softening client demand, heightened competitors, and declining gross sales momentum heading into its most vital quarter.

Zacks Naming High 10 Shares for 2026

Wish to be tipped off early to our 10 prime picks for the whole lot of 2026? Historical past suggests their efficiency could possibly be sensational.

From 2012 (when our Director of Analysis Sheraz Mian assumed duty for the portfolio) by November, 2025, the Zacks High 10 Shares gained +2,530.8%, greater than QUADRUPLING the S&P 500’s +570.3%.

Now Sheraz is combing by 4,400 corporations to handpick the perfect 10 tickers to purchase and maintain in 2026. Don’t miss your likelihood to get in on these shares after they’re launched on January 5. 

Be First to New High 10 Shares >>

Need the most recent suggestions from Zacks Funding Analysis? Immediately, you possibly can obtain 7 Finest Shares for the Subsequent 30 Days. Click on to get this free report

Goal Company (TGT) : Free Inventory Evaluation Report

Walmart Inc. (WMT) : Free Inventory Evaluation Report

Ulta Magnificence Inc. (ULTA) : Free Inventory Evaluation Report

Bathtub & Physique Works, Inc. (BBWI) : Free Inventory Evaluation Report

This text initially revealed on Zacks Funding Analysis (zacks.com).

Zacks Funding Analysis

The views and opinions expressed herein are the views and opinions of the creator and don’t essentially replicate these of Nasdaq, Inc.

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