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Home»Business»Apple to guide smartphone shipments in 2025 for first time since 2011
Business

Apple to guide smartphone shipments in 2025 for first time since 2011

EditorBy EditorNovember 26, 2025No Comments3 Mins Read
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Apple to guide smartphone shipments in 2025 for first time since 2011
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The Huge Cash Present panel discusses Counterpoint Researchs prediction that Apple will reclaim its crown because the worlds largest smartphone maker

Apple’s smartphone shipments in 2025 are anticipated to prime Samsung’s for the primary time in over a decade and change into the world’s main vendor of smartphones, in keeping with a brand new report.

An evaluation by Counterpoint Analysis discovered that world smartphone shipments are set to rise by 3.3% 12 months over 12 months in 2025, with a lot of the achieve pushed by Apple.

Shipments of iPhones are anticipated to develop 10% 12 months over 12 months in 2025, partially due to rising demand for the iPhone 17 collection in key areas.

Counterpoint projected that Apple’s shipments will attain 19.4% in 2025, which might make Apple the world’s main smartphone producer for the primary time since 2011.

NEW APPLE IPHONE 17 GOES ON SALE WORLDWIDE

Sturdy demand for the iPhone 17 is predicted to propel Apple previous Samsung for the primary time since 2011, in keeping with Counterpoint Analysis. (Reuters/Shannon Stapleton)

Samsung’s shipments are anticipated to extend 4.6% 12 months over 12 months and attain a worldwide share of 18.7%, slipping out of first place for the primary time in over a decade.

“Past the extremely optimistic market reception for the iPhone 17 collection, the important thing driver behind the upgraded cargo outlook lies within the substitute cycle reaching its inflection level,” stated senior analyst Yang Wang.

“Shoppers who bought smartphones through the COVID-19 growth at the moment are getting into their improve section. Moreover, 358 million second-hand iPhones have been bought between 2023 and Q2 2025. These customers are additionally prone to improve to a brand new iPhone within the coming years,” Wang added. 

APPLE, MICROSOFT HIT $4T MILESTONE

Ticker Safety Final Change Change %
AAPL APPLE INC. 278.19 +1.22 +0.44%
SSNLF SAMSUNG ELECTRONICS CO. LTD. 65.21 +24.61 +60.62%

That base of shopper demand is predicted to assist Apple retain its newly regained lead amongst smartphone producers by way of 2029, in keeping with the evaluation.

Samsung’s strategic transfer to the A collection is predicted to bolster momentum in rising markets by way of its stronger specs and aggressive pricing, whereas in mature markets Samsung’s transfer to premium choices is predicted to assist it defend market share, Counterpoint projected.

APPLE DIGITAL FEATURE TO MAKE TRAVEL EASIER FOR DOMESTIC FLIERS

Smartphones at a store

Samsung is predicted to see sturdy cargo progress regardless of being surpassed by Apple, Counterpoint stated. (SeongJoon Cho/Bloomberg through Getty Photographs)

Chinese language smartphone producers are anticipated to rely additional on abroad markets to gasoline progress, whereas additionally transferring into higher-priced segments with premium options to spice up profitability. 

Counterpoint stated that diversification ought to permit the Chinese language producers to strengthen their income, whereas their rankings when it comes to shipments are anticipated to carry regular by way of 2029.

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