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Apple’s iPhone 17 was a giant vendor over the vacation interval, with gross sales leaping by practically 1 / 4 for the tech big.
CEO Tim Prepare dinner, in an interview with FOX Enterprise, known as the outcomes “staggering.”
Apple pulled in $143.8 billion in income in its fiscal first quarter, up 16% from the prior 12 months. Prepare dinner stated it was a document gross sales quarter for North America and in China, the place it has misplaced market share to native opponents lately.
NEW APPLE IPHONE 17 GOES ON SALE WORLDWIDE
A girl takes a selfie with iPhones contained in the Apple Retailer in Beijing’s Sanlitun space on Sept. 19, 2025. (Reuters/Maxim Shemetov)
Apple nonetheless pays a ten% tariff on merchandise shipped from China, and Prepare dinner stated that the tariff prices got here in largely according to the corporate’s guided prices of $1.4 billion for the quarter.
In relation to AI spending, Prepare dinner stated that Apple is “open to acquisitions” and never married to a sure dimension firm.
APPLE STRIKES MAJOR DEAL WITH GOOGLE TO POWER SIRI WITH GEMINI AI
Apple on Thursday introduced the acquisition of Israeli AI audio firm Q.ai, which Prepare dinner stated, “We see numerous advantages to the acquisition.” He added that “we proceed to take a look at the market,” which means there is perhaps extra bulletins sooner or later.
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| AAPL | APPLE INC. | 258.28 | +1.84 | +0.72% |
On the AI arms race, with each Microsoft and Meta asserting AI spending jumps of 66% and as a lot as 87%, respectively, Prepare dinner stated Apple “is spending fairly a bit as effectively,” however declined to provide a selected quantity.
The iPhone 17 collection stands on show on the Apple Retailer in New York Metropolis, on Sept. 19, 2025. (Reuters/Shannon Stapleton)
Just lately, there have been quite a few experiences that Prepare dinner is perhaps taking a step again from his management position and planning handy over the reins to another person.
He stated that “I really like my job and a part of my job is to make it possible for there may be nice succession throughout the firm,” including that he takes that a part of his job critically.
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Prepare dinner additionally confirmed that the Apple AI assistant, Siri, will likely be powered by Google’s Gemini and set to launch later this 12 months. When requested if he’s selecting Google over OpenAI within the AI race, Prepare dinner stated he “sees it in a different way” and views it as extra of a “collaboration” that would be the “basis of our future fashions.”
