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Home»Stock Market»Amazon’s Ring cancels Flock partnership amid Tremendous Bowl advert backlash
Stock Market

Amazon’s Ring cancels Flock partnership amid Tremendous Bowl advert backlash

EditorBy EditorFebruary 13, 2026No Comments3 Mins Read
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Amazon’s Ring cancels Flock partnership amid Tremendous Bowl advert backlash
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Ring safety cameras are displayed on a shelf at a Goal retailer on June 01, 2023 in Novato, California. 

Justin Sullivan | Getty Photographs

Ring is terminating its partnership with police tech supplier Flock Security, the Amazon-owned firm introduced Thursday.

The partnership between Flock and Ring got here underneath scrutiny after the Amazon doorbell firm ran an advert in the course of the Tremendous Bowl that touted a “Search Occasion” function that makes use of AI to assist find misplaced pets. The Digital Frontier Basis referred to as the function a “surveillance nightmare.”

Flock, in the meantime, operates a community of automated license plate readers, and sells entry to that software program to prospects that embody legislation enforcement companies, similar to Immigration and Customs Enforcement and Customs and Border Safety.

Ring’s resolution to cancel its partnership with Flock comes as tech firms face rising stress to reexamine their work with federal companies. Earlier this week, Salesforce staff pressed CEO Marc Benioff to cancel ‘ICE alternatives,” CNBC reported. Greater than 900 Google staff additionally requested their firm to divest itself from ICE and U.S. Customs and Border Safety.

Privateness and civil liberties advocates referred to as on Ring to drop its partnership with Flock. A protest calling on the e-commerce firm to chop its ties with Flock, ICE and CBP is scheduled for Friday, outdoors of Amazon’s Seattle headquarters.

“Following a complete evaluate, we decided the deliberate Flock Security integration would require considerably extra time and assets than anticipated,” Ring wrote in a weblog submit. “Because of this, we have now made the joint resolution to cancel the deliberate integration.”

Amazon acquired Ring for $839 million in 2018. The house safety firm is primarily recognized for its related doorbell gadgets, which may file footage and alert customers to exercise round their dwelling or enterprise through an app.

Ring has lengthy sparked controversy about privateness as a consequence of its partnerships with police. In recent times, the corporate had adopted a softer picture, positioning its gadgets as a software to seize porch pirates and family-friendly hijinks. After founder Jamie Siminoff returned as CEO final yr, the corporate has re-embraced its authentic mission of combating crime.

The Amazon firm introduced its partnership with Flock final October, giving house owners of its video doorbells the choice to share footage with legislation enforcement companies that use the startup’s software program to help with their “proof assortment and investigative work.”

Flock’s methods have been adopted by hundreds of communities and legislation enforcement companies throughout the nation, and each ICE and CBP have more and more accessed Flock’s information as a part of President Donald Trump’s immigration crackdown.

Ring spokesperson Emma Daniels stated in a press release that the Flock partnership was by no means energetic, and the businesses by no means introduced a date for it to go dwell.

“No movies have been ever shared between these companies,” Daniels stated.

The information was earlier reported by The Verge.

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