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Home»Business»AI demand hovering as chip costs hit hundreds, AMD CEO Lisa Su says
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AI demand hovering as chip costs hit hundreds, AMD CEO Lisa Su says

EditorBy EditorJanuary 7, 2026No Comments3 Mins Read
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AI demand hovering as chip costs hit hundreds, AMD CEO Lisa Su says
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AMD CEO Lisa Su joins ‘The Claman Countdown’ to debate her imaginative and prescient for the way forward for AI and why demand for computing energy is surging.

The value tag for competing within the synthetic intelligence race is quickly climbing, fueling demand for superior computing energy and the high-end chips which can be wanted to help it.

Superior Micro Gadgets (AMD) CEO Lisa Su stated demand for AI computing is accelerating as industries rush to broaden their capabilities.

“The demand for AI is simply unimaginable. It’s going by the roof,” Su stated Tuesday on “The Claman Countdown.”

AMERICA NEEDS AI MANUFACTURING SPEED TO PREVENT GLOBAL CONFLICT AND OUTPACE ADVERSARIES, PALANTIR CTO SAYS

Lisa Su, chair and chief government officer of Superior Micro Gadgets Inc., seems through the 2026 CES occasion in Las Vegas, Nevada, on Jan. 5.  (Bridget Bennett/Bloomberg by way of Getty Photographs)

Talking with FOX Enterprise’ Liz Claman on the Client Electronics Present in Las Vegas, Su emphasised how shortly AI adoption is spreading, one thing she described as “AI in every single place.”

That development, nonetheless, requires huge funding in cutting-edge {hardware}. Su famous that certainly one of AMD’s high AI chips carries a price ticket within the “tens of hundreds of {dollars}.”

WHAT TO EXPECT FROM ARTIFICIAL INTELLIGENCE IN 2026

She defined that AMD’s latest AI methods bundle dozens of these high-end chips right into a single platform to maximise efficiency and effectivity.

AMD CEO Lisa Su speaks while testifying before a Senate committee at the U.S. Capitol.

AMD CEO Lisa Su speaks whereas testifying earlier than a Senate committee on the U.S. Capitol. (Chip Somodevilla / Getty Photographs)

“Seventy-two of those go into that vast system that lets you actually get the perfect efficiency, the perfect effectivity, and the general complete price of possession that it’s worthwhile to run all of this AI,” Su stated whereas holding up certainly one of AMD’s chips.

ICONIC CHILDREN’S TOY BRAND GOES HIGH-TECH TO BRING CREATIONS ‘TO LIFE’ WITHOUT SCREENS

Regardless of the steep price ticket, Su stated AI firms are aggressively pushing for extra computing energy. She underscored that demand in her CES keynote tackle, suggesting the world will want “10 yottaflops” of computing energy over the subsequent a number of years to maintain tempo with AI’s fast development.

AMD CEO Lisa Su speaks during a television interview while seated in a studio setting.

Lisa Su, chair and chief government officer of Superior Micro Gadgets Inc., speaks throughout a Bloomberg Tv interview in San Francisco, California, on Oct. 6, 2025. (David Paul Morris/Bloomberg by way of Getty Photographs)

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“A yottaflop is a one adopted by 24 zeros. So 10 yottaflops is 10,000 instances extra compute than we had in 2022,” she stated.

Whereas the prices are excessive, Su argued that huge investments in computing energy are actually unavoidable for firms hoping to stay aggressive within the synthetic intelligence market.

Barron’s Market reporter Jacob Sonenshine joins ‘Mornings with Maria’ to debate the market outlook for tech coming into 2026 after a historic AI increase dominated 2025, predictions for Trump’s Fed chair decide and extra.

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