Southwest Airways is rolling out new expertise in its Boeing 737 fleet. The purpose? To make takeoffs and landings safer.
Southwest Airways is providing $67 economic system tickets on choose home flights with a suggestion it is dubbed the “Trendiest. Sale. Ever.”
The sale is a nod to the web meme well-liked with Gen Alpha, the place folks shout the numbers “6-7.” The saying has grow to be well-liked on social media, however its origination stays unclear.
The meme seems within the tune “Doot Doot (6 7),” a tune by rapper Jamille Edwards, often known as Skrilla, that went viral on social media. Because the tune grew to become a viral sensation, the saying has taken over the web, school rooms and now airways.
“Way back, our Southwest Airways founder inspired us to take our work severely however not ourselves,” Southwest spokesperson Ashley Bain wrote in a press release to Fox Information Digital. “We love sharing an excellent cope with prospects and determined to indulge within the development.”
DICTIONARY.COM DECLARES ‘6-7’ WORD OF THE YEAR
A Southwest Airways aircraft takes off from Minneapolis–Saint Paul Worldwide Airport in Minneapolis. (Tim Evans/Reuters / Reuters)
The deal comes with caveats.
The deal contains costs for “Continental U.S. journey” on Tuesdays and Wednesdays between Jan. 6 and March 4, 2026, in keeping with the airline’s phrases and situations web page.
“Journey is obtainable for one-way Primary fares except in any other case specified,” in keeping with its situations web page.
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| LUV | SOUTHWEST AIRLINES CO. | 41.26 | +0.53 | +1.30% |
Moreover, seats, days and markets are restricted, and fares fluctuate primarily based on vacation spot, flight and day of the week for “some flights working throughout very busy journey occasions and vacation durations.”
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A 21-day advance buy is required inside the listed “reserving interval,” which is from Dec. 16, 2025, at 12:01 a.m. Pacific Time via Dec. 18, 2025, at 11:59 p.m. Pacific Time.
Vacationers use a Southwest Airways self check-in kiosk at Logan Worldwide Airport in Boston. ( Scott Eisen/Bloomberg by way of Getty Pictures / Getty Pictures)
Prospects may have assorted experiences when flying.
Southwest Airways will implement its assigned seating coverage Jan. 27, a choice that drew scrutiny from fliers.
Vacationers who fly at the start of the sale will expertise the final days of the airline’s open-seating insurance policies.
Ramp brokers load baggage onto a Southwest Airways flight at Baltimore-Washington Airport in Baltimore, Md. (Angus Mordant/Bloomberg by way of Getty Pictures / Getty Pictures)
The 6-7 meme lately appeared in an episode of “South Park” and was named Dictionary.com’s phrase of the 12 months.
In accordance with the location, the phrases of the 12 months “function a linguistic time capsule, reflecting social tendencies and world occasions that outlined the 12 months.”
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“Whereas it’s our desire for this development to finish in 2025, we’re all weighing each fingers to see if it strikes into 2026,” Bain added.
Primary fares are nonchangeable and nonrefundable as allowed by Southwest’s 24-hour cancellation coverage, in keeping with its situations web page.
Primary economic system tickets don’t embody checked bag charges, in keeping with the airline’s web site.
