The end result marks a 16.77 per cent enhance over November 2024 and units a brand new all-time month-to-month report for the retailer. Common every day gross sales additionally hit a report AED29.21m ($8m), in contrast with AED26.51m ($7.26m) in December 2024.
November 2025 is now the strongest of the retailer’s 9 record-breaking months this 12 months, surpassing the earlier month-to-month report of AED821m ($225m) set in December 2024.
Dubai Obligation Free gross sales
Dubai Obligation Free additionally crossed the $2bn gross sales mark by mid-November, underlining vital business momentum all year long. November twenty ninth was the very best gross sales day of 2025, reaching AED37.55m ($10.28m).
12 months-to-date gross sales rose to AED7.75bn ($2.13bn), up 9.57 per cent in contrast with the identical interval final 12 months.
Gross sales progress is estimated to have exceeded passenger visitors by 10 per cent, with Dubai Airport set to launch ultimate November passenger numbers later this month. This displays the retailer’s technique to extend penetration, enhance conversion and drive increased transaction values.
Managing Director of Dubai Obligation Free, Ramesh Cidambi, mentioned: “November has been a rare month for us and a defining second in our 42-year historical past. Crossing the $2bn mark by November fifteenth and setting a brand new all-time month-to-month gross sales report is a good achievement.
“It takes an enormous effort to interrupt gross sales information month after month, and but that’s what our operation has achieved this 12 months.
“I wish to significantly thank our Chairman, H.H. Sheikh Ahmed bin Saeed Al Maktoum, for his unwavering assist to our enterprise, and the success of our firm over 4 a long time wouldn’t have been doable with out his steering and management.”
Transaction progress
Dubai Obligation Free recorded progress in each low-value and high-value transactions. Gross sales from transactions valued at lower than AED500 elevated by 1.35 per cent in quantity and 6.94 per cent in worth, contributing 25 per cent of whole gross sales. Transactions above AED500 rose by 15.16 per cent in quantity and 20.54 per cent in worth, accounting for the remaining 75 per cent.
Perfumes remained the top-selling class with AED160.58m ($44m) in gross sales, a 13.29 per cent enhance supported by robust demand for brand spanking new and unique fragrances.
Liquor delivered AED103.59m ($28.38m), up 4.55 per cent, whereas Gold generated AED87.67m ($24.02m), a 16.68 per cent rise.
Tobacco posted AED85.99m ($23.56m), an 11.44 per cent enhance, partly pushed by rising demand for heat-not-burn merchandise.
Confectionery was the standout performer, surging 42.93 per cent to AED83.29m ($22.82m) — an all-time report for the class. The “Dubai Chocolate” phase accounted for 42.86 per cent of whole confectionery gross sales, producing AED35.69m ($9.78m) throughout 9 manufacturers.
The main product was the Patchi Pistachio Kunafa Bar, produced completely for Dubai Obligation Free, which bought 223,300 items price AED15.63m ($4.28m), representing practically half of phase gross sales.
Electronics rose 13.60 per cent to AED67.22m ($18.42m), pushed by report iPhone 17 gross sales of AED26.73m ($7.32m) from 5,216 models bought.
Luxurious trend
Luxurious Vogue continued its fast rise, rising 40.32 per cent in November. The class averaged 381 transactions per day, with a ten.17 per cent enhance in common transaction worth.
Newly opened Louis Vuitton and Cartier boutiques in Concourse A contributed to incremental progress, whereas present boutiques in Concourse B maintained robust efficiency.
Concourse A posted a 37.89 per cent gross sales enhance, whereas Arrivals rose 14.27 per cent regardless of intensified competitors. Al Maktoum Worldwide Airport (AMIA) departures recorded a major 46.78 per cent enhance.
All international areas posted progress in November. Gross sales to travellers departing to Europe rose by 23.57 per cent, the Russian area by 27.60 per cent, Africa by 16.53 per cent, the Americas by 15.36 per cent and the Center East by 18.09 per cent. The Far East grew 14.28 per cent, with China up 16.67 per cent. The Indian Sub-continent rose 6.32 per cent and Australasia 1.01 per cent.
Travellers to the Americas, Africa and Russian-speaking international locations recorded the very best spend per distinctive shopper, with gross sales exceeding AED800 per shopper.
Report logistics functionality
Dubai Obligation Free achieved a logistics milestone on November 30, delivering 1,057 pallets to the store ground in 75 journeys — containing 12,000 distinctive objects and 650,000 items of merchandise. The flexibility to deal with such volumes throughout a peak vacation weekend underscores the operation’s effectivity and powerful retail execution.
Dubai Obligation Free is making ready for the busy festive journey season and its forty second anniversary on December twentieth, with particular gives and celebratory reductions deliberate throughout its operations.
Cidambi added: “As we strategy our forty second anniversary, we’re thrilled to welcome passengers with participating experiences, unique promotions, and the distinctive service that defines Dubai Obligation Free.”
