Cracker Barrel CEO Julie Masino spoke to The Blaze’s Glenn Again in regards to the backlash she and the corporate confronted after its controversial redesign this 12 months.
Cracker Barrel reported a drop in quarterly income and revenue as the corporate continues to get better from final summer season’s rebranding controversy, although CEO Julie Masino says early indicators of a turnaround are starting to emerge.
Talking in the course of the Tennessee-based restaurant and retail chain’s fiscal second-quarter 2026 earnings name on Wednesday, Masino mentioned that the corporate is concentrated on strengthening operations, refining its menu and advertising and marketing technique to higher join with prospects, and lowering prices to enhance profitability.
“We’re gaining traction and are inspired by some essential visitor metrics and inexperienced shoots round visitors, and we’re energized by way of driving improved efficiency,” Masino mentioned.
Cracker Barrel posted second-quarter income of $874.8 million, down 7.9% from a 12 months earlier.
CRACKER BARREL RESPONDS TO REPORTS ABOUT EMPLOYEE DINING REQUIREMENTS DURING WORK TRAVEL
A Cracker Barrel signal hangs on the surface of a restaurant on Aug. 21, 2025, in Homestead, Florida. (Joe Raedle/Getty Photos)
Comparable restaurant gross sales fell 7.1%, largely pushed by a ten.1% drop in visitors, whereas comparable retail gross sales slid 9.2%, in response to chief monetary officer Craig Pommells.
Web revenue totaled $1.3 million, a pointy lower from $22.2 million in the identical quarter final 12 months.
Regardless of the declines, outcomes topped Wall Road expectations.
Masino highlighted bettering worker turnover charges and the next Google star ranking as proof that the corporate’s turnaround efforts are gaining traction.
CRACKER BARREL’S TURNAROUND HITS EARLY SNAGS; CEO WARNS RECOVERY WILL ‘TAKE TIME’ AFTER REBRAND FIASCO
A normal view of a Cracker Barrel Nation Retailer in Fishkill, NY, on Monday, August 25, 2025. (Richard Beetham for Fox Information Digital)
“We view all of those metrics as essential main indicators and are assured that these features will translate into improved visitors over time,” she mentioned.
As a part of its technique to win again prospects, Cracker Barrel has additionally reintroduced common limited-time choices, together with Nation Fried Turkey, and added new menu objects akin to a breakfast burger and Backyard and Farmhouse Scrambles.
The corporate’s loyalty program now has greater than 11 million members and accounts for over 40% of tracked gross sales. Masino mentioned loyalty member visitors has held up higher than nonmembers since August.
“We’re dedicated to working with excellence, and we’re implementing actions to enhance profitability, all to strengthen the enterprise and to return to optimistic momentum,” Masino mentioned.
CRACKER BARREL CO-FOUNDER SAYS CEO ‘KNOWS VERY LITTLE’ ABOUT THE COMPANY FOLLOWING $700M REBRAND FAILURE
Cracker Barrel CEO Julie Felss Masino walks out of a Starbucks in Nashville, Tennessee, on Aug. 28, 2025. (Zak Bennett for Fox Information Digital)
The income droop follows backlash final summer season after Cracker Barrel introduced modifications to its brand and retailer interiors, together with eradicating the “previous timer” from its branding.
The corporate reversed course lower than every week later after complaints from prospects.
Masino has beforehand cautioned that the corporate’s restoration will take time.
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Cracker Barrel didn’t instantly reply to FOX Enterprise’ request for remark.
FOX Enterprise’ Eric Revell contributed to this report.
