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Apple is increasing its product lineup with a lower-priced iPhone.
The California-based tech large on Monday launched the iPhone 17e, a extra reasonably priced addition to its iPhone 17 household, beginning at $599. The system is obtainable in black, white and tender pink.
The iPhone 17e begins with 256GB of storage, doubling the bottom capability of the earlier technology on the identical beginning worth.
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A view of the brand new Apple iPhone 17e, which begins at $599. (Apple Inc.)
The system runs on Apple’s latest A19 chip and options the corporate’s new C1X modem, which Apple says improves battery life. Apple says the brand new 48MP Fusion digicam additionally “has the capabilities of two superior cameras in a single.”
The announcement comes because the iPhone 17 carried out strongly within the fiscal first quarter of 2026, with gross sales leaping practically 25%. CEO Tim Cook dinner described the outcomes as “staggering” in an interview with FOX Enterprise.
Apple pulled in $143.8 billion in income in its fiscal first quarter, up 16% from the prior yr. Cook dinner mentioned it was a document gross sales quarter for North America and in China, the place it has misplaced market share to native opponents in recent times.
On the identical time, Apple is elevating costs on a number of MacBook Air and MacBook Professional fashions unveiled Tuesday that includes the corporate’s newest M5 chips. The value hikes come amid a world reminiscence chip scarcity dubbed “RAMageddon,” led by the rise in demand for synthetic intelligence.
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A picture of a MacBook Air with the M5 chip. (Apple Inc.)
The 13-inch MacBook Air now begins at $1,099, up from $999, whereas the 15-inch model begins at $1,299, up from $1,199. Apple is doubling base storage to 512GB on each fashions, in accordance to Bloomberg.
Costs are additionally growing throughout the MacBook Professional lineup. The 14-inch mannequin with the M5 Professional chip now prices $2,199, up from $1,999, and the 16-inch model is rising to $2,699, up from $2,499.
The 14-inch MacBook Professional with the M5 Max chip begins at $3,599 whereas the 16-inch model begins at $3,899 – each up $400. The usual M5 MacBook Professional additionally noticed a worth hike, rising to $1,699, Bloomberg reported.
Apple additionally unveiled the MacBook Neo on Wednesday, calling it its most reasonably priced laptop computer ever. The 13-inch system begins at $599 – or $499 for training prospects.
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Apple staff assist prospects on the Fifth Avenue Apple Retailer on new product launch day on Sept. 19, 2025, in New York Metropolis. (Michael M. Santiago/Getty Pictures)
Apple’s Mac division recorded income of $8.39 billion in gross sales in the course of the first fiscal quarter, down practically 7% from the identical interval a yr earlier, and lacking analysts’ estimate of $9 billion.
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FOX Enterprise’ Susan Li contributed to this report.
