OpenAI has began testing adverts inside ChatGPT for Free and Go customers in the US, marking the primary monetization push by promoting for its AI chatbot. The take a look at excludes customers on Plus, Professional, Enterprise, Enterprise, and Schooling plans.
We’re beginning to roll out a take a look at for adverts in ChatGPT at this time to a subset of free and Go customers within the U.S.
Advertisements don’t affect ChatGPT’s solutions. Advertisements are labeled as sponsored and visually separate from the response.
Our purpose is to offer everybody entry to ChatGPT free of charge with… pic.twitter.com/S9BV24uJLb
— OpenAI (@OpenAI) February 9, 2026
The transfer comes after OpenAI rolled out the lower-cost ChatGPT Go tier globally in mid-January, positioning the advert take a look at as a part of its technique to fund infrastructure prices and develop entry to highly effective AI instruments.
The corporate mentioned adverts is not going to affect ChatGPT’s solutions and that conversations stay non-public. Advertisements can be clearly marked as sponsored and visually separated from responses.
OpenAI emphasised that advertisers is not going to see consumer knowledge or chat histories, with concentrating on primarily based on subjects mentioned, previous advert interactions, and reminiscence knowledge.
In a weblog publish, OpenAI mentioned customers can management how adverts are personalised, dismiss particular adverts, view their advert historical past, and choose out of personalization or advert knowledge retention solely.
Advertisements is not going to be proven close to delicate subjects like well being or politics and can be restricted from accounts belonging to customers underneath 18. OpenAI additionally acknowledged that this preliminary take a look at will form the broader rollout, with future plans to help new advert codecs, shopping for fashions, and enterprise engagement inside ChatGPT.
