Primark has introduced it can open shops in Dubai, Bahrain and Qatar because it plans main enlargement within the Center East.
Primark confirmed the plans to broaden additional throughout the Center East, following the profitable opening of its first retailer within the area at The Avenues in Kuwait in October 2025.
In partnership with main worldwide retail franchise operator Alshaya Group, Primark will enter the UAE market with three shops in Dubai within the first half of the 12 months.
- The primary retailer is scheduled to open on March 26 at Dubai Mall
- The second shall be at Metropolis Centre Mirdif in April
- Adopted by Mall of the Emirates in Might
Primark in Dubai
The retailer can also be set to broaden into two further Center East markets by the top of 2026, with shops deliberate in Bahrain at Metropolis Centre Bahrain and in Qatar at Doha Pageant Metropolis.
Primark and Alshaya Group stated they’ll proceed to work collectively on plans for additional regional enlargement within the coming years.
Hundreds of shoppers attended the opening of Primark’s flagship Kuwait retailer in October 2025, underlining demand for the model’s value-led vogue proposition.
Buyers in Dubai will now entry Primark’s vary of trend-led and on a regular basis merchandise throughout womenswear, menswear, childrenswear, house and wonder classes.
Eoin Tonge, Interim CEO of Primark, stated the response to the retailer’s first Center East retailer highlighted the model’s progress potential within the area.
Tonge stated: “It’s been superb to see the response to the opening of our very first retailer in Kuwait, which reveals the potential of our model within the Center East. We are actually delighted to announce the enlargement of our franchise partnership with Alshaya Group with 5 shops attributable to open in 2026 in UAE, Bahrain and Qatar – starting with Dubai Mall in March.
“At this time is an thrilling second for us and our progress ambitions, as we transfer ahead with plans to succeed in 21 international locations.”
John Hadden, CEO of Alshaya Group, stated the UAE launch marks the following stage within the partnership.
“We’re extremely pleased with working with Primark to deliver this most anticipated model to customers throughout the area, and we’re wanting ahead to opening in three international locations with 5 shops this 12 months.
“That is just the start as we work with Primark to develop the model, after such a improbable first opening in Kuwait. Subsequent cease Dubai in March”.
Retail sector enlargement
After greater than 55 years in operation, Primark now runs greater than 475 shops throughout 18 international locations spanning the UK, Europe, the Center East and the US.
The retailer can also be getting ready to broaden additional in its current markets, together with the opening of its first flagship retailer in Manhattan, New York, in Spring this 12 months, following its 10-year anniversary within the US final 12 months.
