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Fanatics and OBB Media introduced Tuesday a three way partnership poised to be the premier world studio for sports activities leisure.
Fanatics Studios is a brand new leisure studio constructed to independently create, finance, produce, and distribute best-in-class content material on the intersection of sports activities and tradition.
Fanatics Studio is ready to mix industry-leading capabilities, sources, and relationships, uniting Fanatics’ unparalleled attain throughout sports activities with a confirmed observe report of culturally impactful, award-winning storytelling that has generated billions of views.
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(L-R) Fanatic CEO Michael Rubin, Tom Brady, and Travis Scott onstage at Fanatics Fest NYC 2025 at Javits Heart on June 20, 2025 in New York Metropolis. (Slaven Vlasic/Getty Photographs / Getty Photographs)
Over the subsequent 12 months, Fanatics Studios will launch behind-the-scenes appears of Tom Brady’s try and play flag soccer within the Olympics, produce a docuseries for the World Baseball Traditional, produce the ESPYs, and launch additional WWE content material.
“I’m extremely enthusiastic about launching Fanatics Studios and including an essential content material and media enterprise to our rising sports activities platform that additionally helps all of our current companies,” Fanatics CEO Michael Rubin mentioned in a launch. “We couldn’t have dreamed up a greater associate in Michael Ratner and the workforce at OBB, and collectively we’re going to proceed pushing our mission of relentlessly enhancing the fan expertise by creating content material that brings followers nearer than ever to the groups, gamers, sports activities, cultural moments and occasions that they love in a means that’s by no means been performed earlier than.”
A view of the venue throughout Fanatics Fest NYC 2025 at Javits Heart on June 20, 2025 in New York Metropolis. (Dave Kotinsky/Getty Photographs for Fanatics / Getty Photographs)
“Sports activities and popular culture are converging on the coronary heart of the worldwide leisure panorama and we’re constructing Fanatics Studios to redefine what is feasible at that intersection,” added Fanatics Studios CEO Michael D. Ratner.
“At OBB, our mission has at all times been to work with the best and most formidable companions, and Fanatics is undeniably that — a powerhouse that’s revered by athletes, leagues, organizations, and followers throughout the sports activities universe. I can consider no higher associate to supercharge the subsequent section of development in our sports activities enterprise, and I stay up for persevering with to work with Michael Rubin and your entire Fanatics workforce as we construct the best-in-class studio for the way forward for sports activities leisure.”
Fanatics Studios additionally entered a partnership with the Los Angeles Olympics, producing the official Olympic movie.
The Olympics HQ, left, Interstate 5, proper (Reuters / Reuters)
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Fanatics and OBB additionally not too long ago introduced a 10-year partnership to proceed to co-produce Fanatics Fest, the world’s primary fan competition, which is able to return to the Javits Heart in New York on July 16-19.
