Ted Sarandos, left, co-CEO of Netflix, and David Zaslav, CEO of Warner Bros. Discovery.
Mario Anzuoni | Mike Blake | Reuters
Hours earlier than Warner Bros. Discovery agreed to promote its studio and streaming property to Netflix, Ted Sarandos, the co-CEO of Netflix, known as WBD CEO David Zaslav to tell him Netflix would not be bidding any increased.
WBD shareholders now have an opportunity to name Sarandos’ bluff.
WBD shareholders have till Jan. 21 to tender their shares to Paramount for $30 in money, although that deadline could also be synthetic. Paramount can prolong all of it the best way to WBD’s annual assembly, which hasn’t been set but however this 12 months happened June 2.
If Paramount acquires 51% of excellent WBD shares, it will management the corporate, despite the fact that the WBD board already agreed to promote the corporate’s studio and streaming property to Netflix. Each Netflix and Paramount can use the approaching days and weeks to talk with WBD shareholders to gauge whether or not they’d wish to take Paramount’s supply or stick to the board’s advice to promote to Netflix.
To tender or to not tender, that’s the query. There are sound arguments for each side. The choice additionally presents a sport principle aspect for shareholders who might merely desire a bidding struggle reasonably than caring about the fitting purchaser.
To tender
There are two overarching the explanation why a shareholder may tender their holdings to Paramount.
The primary is that if the investor believes Paramount’s $30-per-share, all-cash supply for the whole lot of WBD is extra worthwhile than Netflix’s $27.75-per-share bid for simply the Warner Bros. movie studio and HBO Max streaming enterprise. The second is a perception that tendering shares is one of the best ways to pressure a bidding struggle between Netflix and Paramount.
A shareholder might resolve Paramount’s present supply is best than Netflix’s in the event that they assume it has a better probability of regulatory approval or in the event that they consider Discovery International — the portfolio of linear cable networks together with CNN, TNT, Discovery, HGTV and TBS that is set to be spun out — can have minimal worth as a publicly traded firm.
Paramount’s argument is that $30 per share is already higher than Netflix’s $27.75-per-share supply plus $1 for Discovery International.
David Ellison, CEO of Paramount Skydance, exits following an interview on the New York Inventory Change, Dec. 8, 2025.
Brendan Mcdermid | Reuters
Paramount’s bid can also be all money, whereas Netflix’s bid contains 16% fairness with a so-called “collar,” which implies shareholders will not know precisely how a lot Netflix inventory they will truly obtain till the deal closes.
As for regulatory approval, Paramount has performed up arguments {that a} mixed Netflix and HBO Max streaming enterprise can be anticompetitive. Netflix has greater than 300 million world paying clients. The thought of the most important streamer shopping for HBO Max has already raised issues with politicians, together with President Donald Trump, who mentioned there could also be a “market share” situation with a Netflix deal.
Whereas Paramount would mix Paramount+ with HBO Max, Paramount+ has about 80 million subscribers, presenting much less of a threat to competitors.
The second, extra nuanced argument to tender is to maximise upside even when the property in the end go to Netflix.
Ellison has already made it recognized Paramount’s $30-per-share supply is not greatest and remaining. Tendering might trigger Netflix to return again with a better supply, which can then immediate Paramount to lift its bid as properly.
GAMCO Traders chairman and CEO Mario Gabelli instructed CNBC earlier this month “the notion of Firm A and Firm B having a bidding struggle — that is what we like as a part of the free market system.”
He added final week that whereas he was beforehand leaning towards tendering his shares to Paramount, “an important half is to maintain it in play.”
To not tender
Different shareholders might consider, in distinction, that not tendering is one of the best ways of jumpstarting a bidding struggle. If Paramount sees that it isn’t getting traction with shareholders because the annual assembly will get nearer, it might elevate its bid to get extra shareholders on board.
There are extra causes to not tender. Shareholders might want the Netflix and Discovery International fairness portion of the Netflix proposal.
In a WBD submitting final week, the corporate mentioned a thriller “Firm C” proposed to accumulate Discovery International and its 20% stake in WBD’s streaming and studios enterprise for $25 billion in money. That bid was rejected by the WBD board as “not actionable.”
Nonetheless, the thriller bid suggests there could also be an purchaser in all of Discovery International if it will get spun out, which might lead to excess of $1 per share, in line with Wealthy Greenfield, an analyst at LightShed Companions. That is a very good cause to not tender, he mentioned, as a result of it makes the Netflix supply way more worthwhile than Paramount’s bid.
Guaranteeing WBD splits Discovery International can also be the secure play for shareholders in case regulators block a Paramount-WBD merger, Greenfield mentioned. For the reason that Paramount deal is for all of WBD, together with CNN, Ellison’s bid — which incorporates roughly $24 billion from Center Japanese sovereign funds — might run into regulatory and political hurdles, Greenfield famous.
“You need the break up to occur,” Greenfield mentioned in an interview. “If the Paramount deal does not get regulatory approval, now you’ve got prevented the break up from occurring. You are caught in 2027 with declining cable networks, and you have not spun them off. Does the U.S. really need an organization funded by extra Center Japanese cash than cash from the Ellisons proudly owning CNN?”
‘The place’s Poppa?’
WBD’s board has argued half its reasoning for rejecting Paramount’s $30-per-share bid was its concern with financing, noting extra funding comes from Center Japanese sovereign wealth funds than the Ellison household, which has dedicated about $12 billion.
Paramount altered the phrases of its deal Monday to assist handle funding issues. Oracle founder Larry Ellison, the daddy of David and one in every of the world’s 5 wealthiest individuals, agreed to supply “an irrevocable private assure of $40.4 billion of the fairness financing for the supply and any damages claims in opposition to Paramount,” ought to the present financing fall via, Paramount mentioned in an announcement.
Paramount additionally mentioned Monday it would publish data confirming the Ellison household belief “owns roughly 1.16 billion shares of Oracle widespread inventory and that every one materials liabilities of the Ellison household belief are publicly disclosed.” Paramount has mentioned the household belief will backstop the financing. WBD’s board had beforehand argued the belief is an “opaque entity,” preferring a direct dedication from the Ellisons.
Notably, even with the Monday announcement, the Ellisons have not elevated their private fairness funding, which nonetheless stands at $12 billion. Internally, some WBD executives have cited the 1970 Carl Reiner film “The place’s Poppa?” when talking concerning the bid, in line with an individual acquainted with the matter. WBD has pushed for the Ellisons to commit extra private cash to the deal.
Nonetheless, a WBD shareholder might not care the place the funding is coming from so long as it is there. The three SWFs concerned within the deal are the Saudi Arabian Public Funding Fund (PIF), Abu Dhabi’s L’imad Holding Firm and the Qatar Funding Authority (QIA). The PIF and QIA, specifically, are recognized establishments which have contributed billions of {dollars} to different U.S.-based offers.
Correction: This story has been revised to replicate that Warner Bros. Discovery shareholders have till Jan. 21 to tender their shares to Paramount for $30 in money. A earlier model misstated this deadline.

