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Former TON government Martin Masser has joined ChangeNOW as Director of Strategic Partnerships, tasked with constructing ecosystem relationships, business connections, and media momentum behind the platform’s subsequent part.
Masser brings expertise throughout conventional banking, Web2, and Web3 — together with senior progress and enterprise improvement roles inside the TON house. At ChangeNOW, he’ll lead strategic relationships with blockchain networks, wallets, fintech firms, fee suppliers, and different infrastructure companions.
His appointment comes as ChangeNOW evolves past standalone crypto companies right into a single, related product — one the place customers should purchase, retailer, swap, commerce, ship, obtain, and develop digital property in a single place. The business has already constructed a lot of the particular person parts. What it hasn’t solved is the expertise of utilizing them collectively: shoppers are nonetheless anticipated to change between platforms, perceive totally different networks, and join the items on their very own. ChangeNOW’s tremendous app technique is designed to maneuver that complexity beneath the floor of the product — so customers get the end result with out the friction.
“Martin brings a uncommon combine of business relationships, product and media understanding,” stated Pauline Shangett, Chief Technique Officer at ChangeNOW. “He is aware of what the expertise can do, what the enterprise wants and find out how to make the market concentrate. That’s precisely the attitude we want as we construct the ChangeNOW tremendous app.”
 
Masser’s function gained’t be about accumulating partnership bulletins. As an alternative, it is going to give attention to figuring out the relationships that genuinely make ChangeNOW’s infrastructure extra full — and take away pointless steps from the consumer expertise.
“One of the best partnerships create entry, adoption, and a spotlight. My focus is to construct relationships that make the product stronger, easier, and extra helpful — after which assist the market perceive why they matter. In case you are constructing wallets, networks, funds, stablecoins, fintech infrastructure, shopper crypto, or Web3 merchandise, I wish to hear from you,” stated Masser.
For customers, ChangeNOW is bringing the core actions of managing crypto right into a single setting. For companies, it’s creating an built-in toolset spanning crypto funds, change, stablecoin settlement, digital asset administration, and Web3 integrations.
As ChangeNOW expands right into a full crypto tremendous app, its subsequent part relies on connecting the appropriate networks, wallets, and companions — and Masser’s function will probably be central to constructing these relationships and turning them into actual product worth, adoption, and market momentum.
