FOX Enterprise correspondent Susan Li reviews on Apple’s second-quarter earnings as CEO Tim Cook dinner highlights the corporate’s important funding in synthetic intelligence on ‘Morning with Maria.’
CUPERTINO, Calif. – Apple delivered its strongest June quarter on file, reporting $109.4 billion in income and beating analysts’ estimates of $108.65 billion within the firm’s ultimate earnings report earlier than CEO Tim Cook dinner steps down.
A 22% soar in iPhone gross sales, mixed with file spring quarter Mac income, helped drive the outcomes. Tariff refunds additionally boosted Apple’s backside line, including roughly 5% to revenue through the interval.
However the earnings numbers have been solely a part of the story. In an interview following the report, Cook dinner addressed Apple’s strategy to open-source synthetic intelligence, the state of U.S.-China relations, quickly rising reminiscence chip prices and the legacy he leaves after 15 years on the helm.
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Apple CEO Tim Cook dinner delivers the keynote tackle through the Apple WWDC at Apple Park June 8, 2026, in Cupertino, Calif. (Justin Sullivan/Getty Pictures)
Cook dinner stated he has “nothing unfavorable” to say about open-source AI fashions, including “they’re helpful.” His feedback come because the expertise trade debates whether or not essentially the most highly effective AI methods ought to stay proprietary or be made extra broadly out there to builders.
That debate has intensified after Chinese language AI firm Moonshot launched Kimi K3, a brand new mannequin that has drawn consideration for efficiency that rivals a number of the strongest methods from Anthropic and OpenAI. Apple, in the meantime, is making ready to launch its long-awaited AI-powered Siri this fall utilizing Google’s Gemini.
Cook dinner’s feedback recommend Apple intends to stay pragmatic fairly than ideological in selecting the fashions that energy its merchandise. The corporate has historically exercised tight management over its {hardware} and software program ecosystem, however the fast-moving AI market might require it to attract on a wider vary of out of doors applied sciences.
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China stays one other essential a part of Apple’s AI technique and its broader enterprise.
Apple workers assist prospects on the Fifth Avenue Apple Retailer on new product launch day Sept. 19, 2025, in New York Metropolis. (Michael M. Santiago/Getty Pictures)
“When it comes to the U.S.-China relationship, I used to be over in April for the state dinner, and I believe the engagement between the international locations is absolutely good, and I’ve acquired a positive view. And I am very optimistic at this level about the place the connection is,” Cook dinner stated.
Apple Intelligence has lastly been authorised in China after a delay of practically two years in contrast with its U.S. launch. The approval may assist Apple compete extra successfully in one among its largest markets, the place home smartphone makers have moved rapidly so as to add generative AI options.
Apple’s China gross sales rose 22% through the spring quarter to $18.81 billion. Even with that sharp enhance, income nonetheless fell in need of analysts’ estimates of greater than $19.5 billion in Apple’s third-largest market.
Tariff refunds offered one other carry to the quarter. Cook dinner stated Apple is directing that cash again into home manufacturing.
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“We’re taking our tariff refunds and reinvesting these in america’ superior manufacturing,” he stated.
Apple has already dedicated to spending $600 billion over 4 years on the U.S. economic system. The reinvestment provides the corporate a method to body the refunds not merely as a short lived earnings profit, however as further assist for its long-term manufacturing technique.
On the identical time, Apple is contending with a pointy enhance in the price of reminiscence chips. The corporate lately raised costs on some Mac computer systems and iPads by as a lot as $300 as reminiscence chip costs soared by as a lot as 600% over the previous two years.
“As I would talked about on the decision final time round, the reminiscence prices have been increased in March than December quarter, after which in June they have been considerably increased than within the March quarter,” Cook dinner stated.
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| AAPL | APPLE INC. | 308.91 | -24.52 | -7.35% |
These increased prices are arriving simply as synthetic intelligence is driving demand for extra computing energy and reminiscence. Regardless of the value will increase on some gadgets, Cook dinner stated Apple’s new, lower-priced MacBook Neo, which begins at $699, was the corporate’s bestselling laptop in america throughout its first full quarter in the marketplace.
Demand for Apple’s higher-powered Mac Studio computer systems has additionally surged, creating provide shortages and serving to push Mac income above $10 billion for a brand new spring-quarter file.
Cook dinner will step down as chief government on Sept. 1 after main Apple for 15 years. He’ll stay chairman, whereas Apple’s {hardware} engineering chief, John Ternus, takes over as CEO.
Cook dinner grew to become chief government in 2011, succeeding Apple co-founder Steve Jobs. Since then, Apple’s market worth has elevated by greater than 1,000%. This week, the corporate grew to become solely the second company to surpass $5 trillion in market worth, briefly overtaking Nvidia to reclaim the title of the world’s most precious firm.
Apple’s CEO Tim Cook dinner attends the premiere of Season 4 of the Apple TV sequence “Ted Lasso” on the Academy Museum in Los Angeles July 27, 2026. (David Swanson/Reuters / Reuters)
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Reflecting on his tenure, Cook dinner stated, “I’ve had an unbelievable alternative to work with folks that I like to work with … and it is simply been the privilege of a lifetime.”
Requested how he desires to be remembered, Cook dinner demurred.
“How folks will write about that might be theirs to resolve,” he stated. “However for me, it has been a privilege.”
Cook dinner arrived within the high job going through doubts {that a} provide chain skilled may protect the product imaginative and prescient and tradition related to Jobs. Fifteen years later, he leaves behind an organization working at a scale few may have imagined in 2011 and one now getting into a brand new period outlined by synthetic intelligence, geopolitical competitors and the problem of sustaining development from the world’s most precious shopper expertise franchise.
