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A veteran-owned tea and low firm that began in a Georgia eating room is working to create jobs for former service members whereas constructing a model rooted in American historical past and values.
Iraq Conflict veteran Roger Owens based Star Spangled Tea & Espresso Co. along with his spouse, Aimee Owens, in the course of the COVID-19 pandemic. The thought got here after Roger Owens, a longtime espresso drinker, developed a style for tea.
“My son and my spouse bought me ingesting tea, and I used to be actually not a tea drinker, I used to be extra of a espresso man,” Roger Owens advised FOX Enterprise.
After discovering hibiscus tea, the couple searched on-line for an American-themed and veteran-owned tea firm. They got here up empty-handed.
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Star Spangled Tea & Espresso founder Roger Owens, left, poses along with his spouse, Aimee Owens, and their son, Alex Owens. (Star Spangled Tea & Espresso Co.)
“We form of checked out one another and determined to start out our personal,” he mentioned.
The Columbus, Georgia-based firm launched practically 4 years in the past and initially operated from the couple’s eating room.
“We didn’t know something about tea to start with,” Roger Owens mentioned. “… Attempting to start out a enterprise throughout COVID was not straightforward.”
Star Spangled Tea & Espresso now sells premium espresso and loose-leaf teas impressed by American historical past, landmarks and regional flavors.
Its merchandise embrace blends that includes Georgia peaches and Florida key limes, together with teas and coffees tied to nationwide parks and historic websites.
Based on the corporate’s web site, its merchandise are offered at museums, presidential libraries, state parks, historic locations and specialty retailers.
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Star Spangled Tea & Espresso’s Nice American Street Journey light-roast espresso mix was created by the corporate’s work with Freedom 250.
It additionally ships nationwide, together with to Alaska, Hawaii and army addresses abroad.
Roger Owens mentioned the enterprise locations a robust emphasis on hiring veterans and serving to them regain the sense of teamwork and objective they could have misplaced after leaving the army.
“You are used to being [part of] a workforce after which whenever you get out of the army, you are alone aside from your loved ones, and it is like any person pulled the carpet out from beneath you,” Roger Owens mentioned.
“We would like veterans to search out greater than only a job,” he added. “We’re in search of them to search out objective.”
The corporate expanded into espresso final yr after repeated requests from prospects.
It has additionally developed a number of patriotic merchandise by its work with Freedom 250, together with a “Nice American Street Journey” light-roast espresso mix linked to the celebration of America’s 250th anniversary.
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Star Spangled Tea & Espresso merchandise are displayed at an occasion. The Georgia-based firm sells blends impressed by American historical past, landmarks and regional flavors. (Star Spangled Tea & Espresso Co.)
Different merchandise embrace a cherry blossom-inspired White Home mix and a history-inspired Liberty Tea.
Roger Owens mentioned the corporate’s long-term imaginative and prescient extends past promoting tea and low.
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“We’re not simply constructing one other espresso firm,” he mentioned. “We’re constructing America’s subsequent vacation spot model.”
He hopes to open shops throughout the nation the place prospects can collect over tea or espresso and “have fun what unites us.” The corporate is in search of traders and strategic companions to assist open areas, develop its product line and rent extra veterans.
“We did not need politics concerned on this, we wished it to be for all Individuals,” Roger Owens mentioned.
