Non-fungible token (NFT) mission Pudgy Penguins has expanded the retail attain of its buying and selling card recreation via a nationwide rollout at Goal shops within the US.
Based on a press launch shared with Cointelegraph, the launch of Vibes Sequence 3 marks the sport’s greatest retail enlargement thus far and brings the whole variety of circulated playing cards to fifteen million. The brand new set consists of further gameplay mechanics, unique paintings, and appearances by characters from the Moonbirds assortment.
Pudgy Penguins developed Vibes in partnership with Orange Cap Video games, with Sequence 3 following two earlier releases. The digital collectible mission is the fourth-largest NFT assortment by market capitalization, in accordance to information tracker NFT Worth Ground.
Prime 5 NFT collections by market capitalization. Supply: NFT Worth Ground
The rollout exhibits how Pudgy Penguins is extending its NFT-born mental property into mainstream shopper merchandise because it goals to construct a broader leisure franchise past digital property.
Pudgy Penguins builds past NFTs
Pudgy Penguins has spent years turning its Ethereum-based NFT assortment right into a broader shopper model, with ventures spanning toys, licensing and different shopper merchandise.
Its bodily toys entered greater than 2,000 Walmart shops in 2023. CEO Luca Netz mentioned in Could 2024 that greater than 1 million toys had been offered over the previous 12 months.
The mission’s licensing mannequin additionally permits NFT holders to obtain 5% of internet income from bodily merchandise that includes their particular person penguins.
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The franchise has additionally expanded into gaming. In 2025, Pudgy Penguins launched Pengu Conflict, a recreation on The Open Community. On the time, Netz described gaming as a automobile for bringing the mission’s mental property to wider audiences.
It additionally launched a cell recreation referred to as Pudgy Celebration in August 2025. Based on Pudgy Penguins, the sport’s downloads exceeded 1 million. Nevertheless, the mission mentioned on Monday that it will halt additional growth of the sport and focus its sources on a browser-based recreation referred to as Pudgy World.
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