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Elective vehicle-maker Rivian is shedding tons of of staff in its service and buyer group.
An organization spokesperson informed FOX Enterprise that the job cuts signify lower than 2% of Rivian’s workforce, which totaled about 15,200 staff on the finish of 2025. Employees affected by the layoffs could apply for different open roles on the firm.
“We not too long ago restructured a handful of groups inside Rivian as we work to profitably scale our enterprise,” the spokesperson stated.
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Rivian started releasing R2 SUVs final week, that are a key a part of its product roadmap. (Scott Olson/Getty Photos)
The job cuts took impact on Tuesday and affected Rivian’s service and buyer division, which is accountable for gross sales and advertising and marketing duties, as the corporate appears to be like to restructure its groups to develop effectively whereas rolling out a brand new mannequin.
The Wall Road Journal first reported the layoffs.
Rivian not too long ago performed a number of rounds of layoffs within the final yr whereas it ready for the launch of the R2 SUV, which components closely into the EV-maker’s roadmap for future merchandise.
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| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| RIVN | RIVIAN AUTOMOTIVE INC. | 15.93 | -0.75 | -4.50% |
It reduce over 600 jobs, or 4.5% of its workforce, in October amid softer demand for its autos following the expiration of EV tax credit in October.
The R2 formally debuted final week with a variant that had a bigger variety of elective add-ons for a beginning value round $58,000 – whereas the automaker is planning to launch extra reasonably priced variations sooner or later.
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Rivian additionally performed layoffs final yr following the expiration of EV tax credit. (Reuters/Kevin Krolicki/File Picture)
The corporate is hoping that the lower-cost mannequin will broaden demand and strengthen its gross sales outlook because it strives for profitability.
Rivian has stated that it now not expects to satisfy its 2027 adjusted core revenue goal because it ramps up spending on analysis and improvement to speed up its autonomous driving roadmap.
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Reuters contributed to this report.
