5 Guys offers $1.5M in bonuses after BOGO deal overwhelmed crews

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5 Guys is rewarding workers after an unexpectedly overwhelming promotion put heavy strain on retailer crews.

The burger chain mentioned it was distributing about $1.5 million in bonuses to staff following a buy-one-get-one (BOGO) deal on Feb. 17, which was launched to have a good time its fortieth anniversary however shortly exceeded expectations.

“The promotion unfold far past what we anticipated, and our hardworking crews have been positioned in a tough state of affairs,” 5 Guys mentioned in a Feb. 18 assertion.

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Cooks fry bacon on a griddle within the kitchen at burger restaurant chain 5 Guys in London, U.Ok., on July 2, 2013. (Simon Dawson/Bloomberg through Getty Pictures)

The corporate famous some places ran out of meals, closed early and skilled on-line ordering points.

“We additionally wish to acknowledge the unbelievable women and men working in our eating places,” the assertion continued. “They dealt with it with the identical grit and dedication that has outlined 5 Guys for 4 a long time.”

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Five Guys Burger Chain Founder Jerry Murrell

Jerry Murrell, founding father of 5 Guys, poses for a photograph in London, U.Ok., on July 2, 2013. (Simon Dawson/Bloomberg through Getty Pictures)

CEO Jerry Murrell instructed Fortune he wrote 1,500 bonus checks, acknowledging the corporate underestimated demand and wanting to acknowledge workers for dealing with the surge.

“I didn’t need anyone taking pictures me within the again or something after the primary day, as a result of we actually screwed it up. We had no concept that we have been going to get that form of response,” Murrell instructed the outlet.

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